These days, if you’re running a business, it’s more important than ever that you find ways to integrate your business into the online world. Being able to promote your brand and your products online is something you absolutely need if you really want to generate exposure for yourself.
However, running a business online isn’t as simple as it might sound. More often than not, starting a successful online business or even transitioning an existing business to an online setting takes a lot of work and money.
Because of this, a lot of brands seek out software that can help them accomplish various online tasks. There are tons of different companies that produce a wide variety of software to help you complete a number of online business-related tasks.
You can find software to help you build landing pages, create online shopping carts, automate the process of marketing your brand, and do many other things besides.
However, you may then run into the issue of trying to keep track of all of this different software, and in that case, you may be looking for one piece of software that can do everything. If that’s the case, then you may be interested in Kartra.
So, what exactly can Kartra do? Today we’re going to take a close look at Kartra and discuss in-depth how exactly it can help your brand and tell you how you can claim a trial of Kartra to try out before you buy.
What Is Kartra?
Kartra is a suite of tools that allows you to quickly and easily develop effective sales funnels. Kartra can help you manage and develop aspects of your business, like landing pages, contacts, email marketing campaigns, and more.
Kartra takes a ton of effort out of maintaining your business and can also help your business be more successful by giving you everything you need to help it grow.
And despite the fact that Kartra comes with a large variety of tools and services, it’s still far less expensive to simply purchase a subscription to Kartra than it would be to buy all of your software separately from other companies.
In fact, Kartra offers multiple pricing plans depending on your needs and budget, which range from the basic Starter plan to the top-of-the-range Platinum plan. You can also choose between paying month-to-month or paying annually; if you choose to pay annually, then you can claim a discount on your subscription, which will save you potentially hundreds of dollars each year.
Kartra is a Software as a Service (SaaS) company, which means that Kartra hosts all of their software in the cloud, so you, as a Kartra user, don’t actually have to download anything. To access all of Kartra’s tools and resources, all you need is a stable internet connection, a functioning computer or tablet, and any type of mainstream web browser.
In short, if you’re looking for a comprehensive service to help you manage an online business, then you can’t afford to overlook Kartra.
What Can You Do with Kartra?
As we’ve mentioned, Kartra is an all-in-one service that can do basically everything you need for your online business. Let’s go into detail about the features of Kartra and what you can do with them.
Build All Types of Pages
Kartra’s page builder makes it incredibly easy to create a variety of different pages with whatever kind of layout suits your needs.
With Kartra’s page builder, you can easily build attractive, professional web pages based on a number of templates. Using these templates, you can create things like:
- Landing pages
- Sales pages
- Membership pages
- Thank-you pages
- Opt-in forms
- Marketing funnels
For each type of page, you get access to dozens of different templates, making it easy to make whatever kind of page you want. You can also create web pages from scratch and save them as templates for future use.
You can also modify any existing templates in order to suit your needs. You can easily add columns and text boxes to pages and move them around as you wish, or add different background images. You can also embed objects like images and videos into your pages and freely change or remove individual elements of your page like links and forms.
Kartra even features its own video hosting, meaning that if you want to embed any video into your website, you don’t have to use YouTube or some other third-party video hosting service. You can simply upload your videos directly to Kartra, which also lets you keep track of which videos your customers are viewing the most.
You can easily add elements like buttons, icons, menus, and tabs to any page. You can also add buttons to link your website to other social media accounts, and you can even integrate Kartra with platforms like Facebook in order to display Facebook comments on your website itself.
Build Funnels and Campaigns
Being able to build effective sales funnels should be one of your top concerns as an online business owner. Kartra allows you to build funnels more easily in comparison to other funnel-building services.
This is possible because, through Kartra, you can create every part of a sales funnel. You already know that you can create any type of page with Kartra, including checkout pages and opt-in forms. But through Kartra, you can also incorporate email sequences, lead tagging, and “if-then” automations into your funnels.
With an easy-to-use sequence builder that allows you to drag and drop pages, tags, and other elements of your funnels wherever you want, you can quickly build highly advanced sales funnels with little effort. Simply drag the elements of your campaign into the canvas area, connect everything with arrows to dictate the flow of your funnel, and you’re good to go.
Kartra uses “if-then” rules to direct customers through funnels. For example, you can apply different tags to customers depending on whether or not they’ve already bought something, and then send customers on different paths through the funnel depending on their tags (“if the customer has already made a purchase, then they will be redirected to the upsell page”).
And best of all, if you don’t feel like you need to create a new funnel entirely from scratch, then Kartra comes bundled with a bunch of pre-made marketing campaigns created by experienced online marketers. Kartra also gives you the ability to share your campaigns with the Kartra community so that you can let other online marketers share in your success as well.
Manage Your Affiliates
If you’re an established online marketer, then you may have a network of affiliate marketers that you need to monitor. Kartra gives you an affiliate management system to help you keep track of what your affiliates are up to and make collecting their data very easy.
Through the affiliate management system, you see what types of transactions are being made through your affiliates, whether your affiliates have reached any set milestones, and how much your business has grown overall through affiliate marketing.
You can create a commission system that automatically pays your affiliates when they reach certain milestones or even create separate commission tiers for different affiliates, depending on what products they’re promoting or how much they earn in general.
You can sort your list of affiliates in a number of ways; for example, you can sort affiliates based on what products they’re selling, on whether or not they’ve been paid a commission, or on if they’re a “trusted” affiliate or not.
Automate Your Marketing
You need to automate at least some aspects of your marketing campaigns if you want them to be successful. It’s an absurd amount of work to run an online marketing campaign manually, even if you are the owner of a company with a large and effective marketing team.
Automating certain parts of your marketing campaign can make the whole process run much more smoothly and efficiently.
In particular, the tag feature included with Kartra makes automation really easy. If you don’t already know, tags allow you to highlight certain customers in your mailing list based on previous actions they’ve taken while on your website. You can tag customers for buying specific products, for buying multiple products, or for not buying anything at all.
You can assign tags manually to different customers, or you can use automation to assign tags. Once tags have been assigned, then you can further automate your campaigns to take certain actions depending on what customers with certain tags do.
Host Your Website for You
Obviously, if you want to build an online business, then you need a website to feature it on. If you already have a website, then you have the option of linking it to the rest of your Kartra tools, but if you don’t have a website, then you can build and host your own entirely through Kartra.
With the page building feature, we talked about earlier, it’s incredibly easy to create your own professional-looking website, even if you don’t know anything about coding or graphic design.
Email marketing is one of the fundamental aspects of any online marketing campaign. You might not think it at first, but email marketing is still the most effective online marketing technique, even more so than affiliate marketing, social media marketing, and SEO.
As such, it’s important to have a comprehensive tool for email marketing that can help you send out emails at the right time and make sure that you’re not sending out too few or too many emails at once.
Kartra’s email marketing tool, like any good email marketing tool, allows you to automate much of the email marketing process to save you time and also send out emails more effectively.
You can create different email marketing funnels depending on what actions your customers take after they read your emails and easily create personalized emails to help develop your customer-brand relationships.
Which Katra Plan Should YOU Choose?
As we mentioned, Kartra is available in four different pricing plans. These plans are the Starter, Silver, Gold, and Platinum plans.
The right plan for you really depends on your own needs as an online marketer. However, we would only suggest going with the Starter plan if you’re a novice online marketer with a brand new business since the features you get with the Starter plan are quite limited compared to any of the other plans.
With the Starter plan, you get:
- 2,500 leads
- One custom domain
- 15,000 emails per month
- 50 gigabytes of bandwidth
- 100 pages
- 50 videos
- The ability to sell 20 different products
- One additional team member aside from yourself
- The ability to connect to one help desk
With any of the other plans, these resources are unlimited, with the exception of the number of leads and custom domains you can have.
If you’re interested in learning more about the differences between each of the four pricing plans, you can find all the information you’ll need on Kartra’s website.
How to Claim a Free Trial?
First, a bit of clarification; there isn’t actually a “free” trial for Kartra. There IS a two-week trial available, but it’s not actually free; you’ll have to pay $1 to get access to the trial.
Still, $1 is a negligible amount for most individuals and businesses, so it’s definitely worth it to spend the extra buck and give Kartra a shot before buying a subscription outright.
As for what you actually get with your trial, that depends on which plan you want to try out. You can try out any of Kartra’s available plans, from the Starter plan to the Platinum plan, all for just $1 for two weeks.
If you want to give Kartra a spin, starting your trial is very easy. Just go to the Kartra plans page, click the “Start Trial” button under the plan you want to try out, select your payment method, and you’re good to go!
Kartra is an awesome service if you’re in need of a service to help you out with your online marketing business. It can do pretty much everything you need, from building sales funnels to providing campaign automation and so much more.
Whether or not you’re new to the business of online marketing, our advice to you is: don’t sleep on Kartra!